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Performancemetricsexplained

How to define, select, and track business performance metrics.

Use this guide to understand what performance metrics are, review examples across finance, operations, customers, and people, and learn how to track them over time.

Illustration of collaborative compliance planning

What are performance metrics?

Performance metrics are quantifiable measures that show whether strategic goals are on track. The best metric sets mix financial KPIs, operational efficiency measures, customer experience signals, and employee engagement insights so leaders can make balanced decisions.

3
Balance

Combine lagging financial results with leading operational and human indicators.

Few
Focus

A handful of well-understood metrics beats dozens that no one reviews.

Iterate
Cadence

Revisit metrics as strategy, products, or regulations evolve.

BENEFITS

Why performance metrics shape better decisions

Clarity. Clear metrics remove guesswork and align teams on what success looks like.

Early warning. Operational efficiency metrics, customer satisfaction signals, and employee engagement scores highlight issues before financials slip.

Better storytelling. Balanced metrics translate complex change initiatives into plain numbers for boards, regulators, and partners.

EXAMPLES

Examples of performance metrics

  1. Financial metrics Revenue growth, margin, cash conversion cycles, cost-to-income ratio, and return on capital.
  2. Operational metrics Cycle times, error rates, on-time delivery, utilisation, and automation coverage.
  3. Customer + people metrics Net promoter score, customer effort score, churn, employee engagement, and productivity indexes.

SELECTION

How to select and track performance metrics

  1. Define the decision Clarify which decision or objective the metric informs—growth, risk, compliance, or transformation.
  2. Pick leading + lagging indicators Balance predictive signals with hard outcomes so you can steer in real time.
  3. Instrument data flows Automate data collection from source systems and document definitions so metrics stay consistent.
  4. Review and retire Assess each metric quarterly. Remove ones that no longer drive action and add new measures as strategy shifts.

Metric selection checklist

Start small

Pick five to seven metrics per leadership forum so conversations stay focused.

Add context

Pair each metric with target, tolerance, and qualitative commentary for deeper insight.

Connect to actions

Link metric changes to backlog items or remediation tasks so improvements stick.

PERFORMANCE METRIC GLOSSARY SNAPSHOT

Performance metric glossary snapshot

Key performance indicator (KPI). A critical metric that shows whether strategic goals are on track.

Leading indicator. A metric that predicts future performance, such as pipeline health or cycle time.

Metric taxonomy. A documented catalog of metrics, owners, definitions, and source systems.

FAQS

Performance metrics FAQs

How many metrics should a leadership team track?

Aim for a focused set—typically under 20 per executive forum—so the team can discuss insights, not just read numbers.

How do we measure qualitative goals?

Convert them into proxy metrics (e.g., engagement surveys, quality scores) and supplement with narrative context.

What makes a good metric?

It should be easy to understand, tied to a decision, sourced from reliable data, and reviewed frequently.

How often should metrics be refreshed?

Review definitions quarterly and adjust when products, regulations, or customer expectations change.

Drova's RunGood platform centralises KPIs, commentary, and workflows so teams act on performance insights faster.

Ready to keep metrics, owners, and approvals in sync?