Sydney, Australia
Chantelle Staples
Head of Design, Drova
Helps organisations turn complexity and ambiguity into clear action by designing simple, AI-powered experiences that connect everyday work to strategy and support confident, informed decisions.
All-in on product craft. Also all-in on music being loud, movies as a source of life lessons, and side projects that refuse to stay "side".
“Growth lives beyond comfort. The role of design is to create the clarity and courage for people to move toward it.”
Chantelle Staples
Head of Design, Drova
About Chantelle
Chantelle Staples is the Head of Design at Drova. She shapes the product experiences that help organisations move from governance intent to real, day-to-day action, without making users fight the system to do the right thing.
Chantelle brings 17+ years in design across brand, editorial, marketing, and digital product. Her recent focus is AI-powered product design, Design Ops, and design systems, building the structure teams need to ship consistently and move faster. She has worked across media and publishing, retail and consumer marketing, creative agencies, fintech, property tech, education tech, and enterprise SaaS.
At Drova, Chantelle has led the development of a design system and Design Ops practices to improve platform consistency and accelerate product delivery. She facilitates customer discovery and rapid AI prototyping to validate new modules and inform platform direction. She also designs AI-embedded product experiences that surface relevant insights, suggestions, and guidance in human language, supporting better decision-making.
Readers can expect practical writing on AI UX, design systems, objective-led experiences, and how to build products that make progress feel doable.
Chantelle's focus areas
Design systems and Design Ops
Objective-led product experiences that connect work to strategy
AI agents and the human experience
Product discovery, prototyping, and validation
Brand evolution, product personality, and design craft
Media and storytelling patterns (yes, including movie references)
How Chantelle helps
Turns complex governance work into simple experiences that people can actually run daily.
Builds design systems and rituals that increase consistency and speed across product teams.
Uses customer discovery and rapid prototyping to reduce guesswork and validate direction early.
Designs AI interactions that feel human, useful, and trustworthy, not gimmicky.
Improves product and website experiences that lift engagement and reduce friction.
Proof & credibility
- Head of Design, Drova
- 17+ years across design, including product design, UX, Design Ops, and design systems
- Led a design system and Design Ops practices to improve consistency and accelerate delivery
- Member, Interaction Design Foundation (IxDF)
- Speaker, Meetup Sydney panel (Design Ops)
- Previously at Ansarada, Domain, Winc
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